Great book packed with lots of interesting statistics and examples of how the net generation (gen y) is using social media. I like this book especially (compared to other books discussing similar topics), because it is very well structured and covers the larger scope of Web 2.0.

Interesting book - well written and interesting, provocative ideas and anecdotes. I think, however - especially after conducting a pilot research project and reading many other studies - that Tapscott (and others, such as Marc Prensky) oversimplify the situation. Yes, many members of the Net Gen have grown up with technology and use it for many things in their day to day life, but so do many 'older' people - many who actually invented the technology that Net Geners use. Study after study show that Net Gener's use of technology is often superficial - ie, just because they use technology often, does not mean they use it well. In short, for many people, what Tapscott says is true - but for many others, it is not.
I would definitely recommend this book - but read it with a critical mind, don't accept everything at face value. It provides much food for thought. Like some others, I would recommend this book to educators (which I am) - technology does have the potential to engage students, open up new possibilities and to transform education.

Enjoying thus far, refreshing to hear the upsides to this generation, rather than the usual fogies bashing their offspring.

This is a must read for anyone who has a loved one or works with ones who are in the Net Generation. Born between 1975-1995. The ideas that Don Tapscott talks about are wonderful and positive. I am excited for our future.

The premise of this book is good. The author presents some salient points and a clear view of the net generation.

However the execution of this book, the actual writing, is extremely tedious. The book is almost 400 pages. Eleven chapters and an introduction. The introduction raises a dozen (or so) points that the author will explore in later sections of the book.

In each chapter he pick a half dozen or so points and discusses them. This means that the author in needlessly (and endlessly) repetitive. Each chapter he is covering material (AGAIN!) that he has already covered. two or four times before.

This book would have been an very good book if someone had proofread and properly edited it down to 200 or so pages.

I find what I have read of Tapscott's writing (part of Wikinomics and this entire book) overly expository. He seems to go into minute detail about topics and state things over and over again.

In this book, he explains who the net generation (millenials) are, what their lives are like, what they care about, and how they will change the world.

Since I am on the upper end of the net generation, I am well aware of most of these points, and reading them over and over again in this book seems almost like a circle-jerk. Still, it is a confirmation of some of the things which I have felt about the generation.

This book may be very useful for those not in the net generation. I ran across a post on LinkedIn from someone complaining about the net generation's propensity to engage in social networking during work hours. I attempted to explain to him the changing face of the workplace and the role social networking plays in this generation. My comments fell on deaf ears. A book like this may be more clear to those of other generations having problems coming to terms with the net generation and its effects on the world.

I'm so glad that Don Tapscott is Canadian. Knowing that he's a local expert and is so prescient in his thinking made this book an even more enjoyable read. I actually listened to it on audiobook through Audible.com.

This is one of those books that caught my attention 4 years ago when it first came out (2009) but I was only ready to read it now. Tapscott calls the current generation of students in high school “The Net Generation” and describes them as valuing these eight norms: freedom, customization, scrutiny, integrity, collaboration, entertainment, speed and innovation (p. 74). As such education is experiencing a massive paradigm shift and is moving towards inquiry-based learning, where students direct their own studies. Tapscott describes school’s new dominant role as one to “encourage students to discover for themselves, and learn a process of discovery and critical thinking instead of just memorizing the teacher’s information” (p. 130). School libraries need to morph to extend this role as well, creating flexible spaces where student innovation can happen. This book has a lot to do with the transformation that I'm pushing for from school library to learning commons.