Market Segmentation Analysis by Sara Dolnicar, Friedrich Leisch, Bettina Grün

Market Segmentation Analysis

Sara Dolnicar, Friedrich Leisch, Bettina Grün

330 pages first pub 2018 (editions)

challenging informative medium-paced
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Business; Management science; Market research; Statistics This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the autho...

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