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214 pages • missing pub info (editions)
ISBN/UID: 9781349353903
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 09 December 2009
Description
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizat...
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214 pages • missing pub info (editions)
ISBN/UID: 9781349353903
Format: Paperback
Language: English
Publisher: Palgrave MacMillan
Publication date: 09 December 2009
Description
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizat...