Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work by Marianne Klimchuk, Rob Wallace, Sharon Werner, Bronwen Edwards

Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

Marianne Klimchuk, Rob Wallace, Sharon Werner, Bronwen Edwards

272 pages • first pub 2009 (editions)

nonfiction design informative medium-paced
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This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four we...

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