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170 pages • first pub 2013 (editions)
ISBN/UID: 9781138805262
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 21 June 2014
Description
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldw...
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170 pages • first pub 2013 (editions)
ISBN/UID: 9781138805262
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 21 June 2014
Description
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldw...
Community Reviews
Content Warnings