For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé by Marcus Collins

For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

Marcus Collins

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Collins uses stories from his own life as a top marketer – from spear-heading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn – to break down the ways...

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