Trend-Driven Innovation: Beat Accelerating Customer Expectations by Maxwell Luthy, David Mattin, Henry Mason

Trend-Driven Innovation: Beat Accelerating Customer Expectations

Maxwell Luthy, David Mattin, Henry Mason

368 pages • first pub 2015 (editions)

nonfiction business design informative fast-paced
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Trend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling ne...

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