Beyond Advertising: Creating Value Through All Customer Touchpoints by Yoram Jerry Wind

Beyond Advertising: Creating Value Through All Customer Touchpoints

Yoram Jerry Wind

288 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technologi...

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