Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Revised) by Doug McKenzie-Mohr

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Revised)

Doug McKenzie-Mohr

184 pages • first pub 2011 (editions)

nonfiction economics informative medium-paced
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The highly acclaimed manual for changing everyday habits now in an all-newthird edition!"

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