Junior: Writing Your Way Ahead in Advertising by Jeff Goodby, Thomas Kemeny

Junior: Writing Your Way Ahead in Advertising

Jeff Goodby, Thomas Kemeny

180 pages first pub 2019 (editions)

nonfiction business informative medium-paced
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Description

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how y...

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