The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment by Julie Ask, Josh Bernoff, Ted Schadler

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

Julie Ask, Josh Bernoff, Ted Schadler

257 pages first pub 2014 (editions)

nonfiction business technology informative medium-paced
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Mobile has reprogrammed your customers brains. Your customers now turn to their smartphones for everything. What s tomorrow s weather? Is the flight on time? Where s the nearest store, and is this product cheaper there? Whatever the question, the ...

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