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256 pages • first pub 2011 (editions)
ISBN/UID: 9789814779432
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset...
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Content Warnings
256 pages • first pub 2011 (editions)
ISBN/UID: 9789814779432
Format: Digital
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset...
Community Reviews
Content Warnings