Advertising: Principles & Practice by Sandra Ernst Moriarty, John Burnett, William Wells
Advertising: Principles & Practice
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Sandra Ernst Moriarty, John Burnett, William Wells
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Advertising: Principles & Practice

Sandra Ernst Moriarty, John Burnett, William Wells

missing page info Add in missing page information • first pub 1989 (editions)

informative lighthearted medium-paced
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Description

Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are askin...

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