Better by Design: Shaping the British Airways Brand by Paul Jarvis

Better by Design: Shaping the British Airways Brand

Paul Jarvis

160 pages missing pub info (editions)

nonfiction business history medium-paced
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Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connecte...

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