The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset by Bill Lee

The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

Bill Lee

222 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a dif...

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