Brand Sense: Sensory Secrets Behind the Stuff We Buy by Philip Kotler, Martin Lindstrom

Brand Sense: Sensory Secrets Behind the Stuff We Buy

Philip Kotler, Martin Lindstrom

192 pages • first pub 2005 (editions)

nonfiction business design psychology informative slow-paced
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Now available in paperback, BRAND sense, the definitive book on sensory branding, shows how companies appeal to consumers' five senses.Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a f...

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