Overcrowded: Designing Meaningful Products in a World Awash with Ideas (Design Thinking, Design Theory) by Roberto Verganti

Overcrowded: Designing Meaningful Products in a World Awash with Ideas (Design Thinking, Design Theory)

Roberto Verganti

264 pages • first pub 2016 (editions)

nonfiction business design technology informative medium-paced
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The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders -- users or communities. This kind of innovating can be effective at improving products but not at capturing bigge...

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