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David Meerman Scott
272 pages • first pub 2014 (editions)
ISBN/UID: 9781118827857
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs...
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—
David Meerman Scott
272 pages • first pub 2014 (editions)
ISBN/UID: 9781118827857
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: Not specified
Description
Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs...