The New Era of the CCO: The Essential Role of Communication in a Volatile World by Roger Bolton
The New Era of the CCO: The Essential Role of Communication in a Volatile World
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Roger Bolton
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The New Era of the CCO: The Essential Role of Communication in a Volatile World

Roger Bolton with Eliot Mizrachi, Don W. Stacks

202 pages • missing pub info (editions)

nonfiction business economics
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The role of the chief communication officer (CCO) in today's enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today's CCO has become an integral part of any enterprise-company, corporat...

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