Measurable Journalism: Digital Platforms, News Metrics and the Quantified Audience by Matt Carlson

Measurable Journalism: Digital Platforms, News Metrics and the Quantified Audience

Matt Carlson

168 pages missing pub info (editions)

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Description

This book explores ways in which the increasingly 'measurable' news audience has had an impact on journalistic practices, in an era when digital platforms provide real-time, individualizable, quantitative data about audience consumption practices....

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