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392 pages • missing pub info (editions)
ISBN/UID: 9780789002853
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 06 November 1997
Description
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the bo...
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Content Warnings
392 pages • missing pub info (editions)
ISBN/UID: 9780789002853
Format: Paperback
Language: English
Publisher: Routledge
Publication date: 06 November 1997
Description
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the bo...
Community Reviews
Content Warnings