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Francesca Sobande
23 pages • first pub 2022 (editions) not a book user-added
ISBN/UID: None
Format: Not specified
Language: English
Publisher: European Journal of Marketing
Publication date: Not specified
Description
Abstract Purpose – This paper aims to explore how and why ideas regarding “intersectional” approaches to feminism and Black activism are drawn on in marketing content related to the concept of being “woke” (invested in addressing social injustice...
Community Reviews
Content Warnings
—
Francesca Sobande
23 pages • first pub 2022 (editions) not a book user-added
ISBN/UID: None
Format: Not specified
Language: English
Publisher: European Journal of Marketing
Publication date: Not specified
Description
Abstract Purpose – This paper aims to explore how and why ideas regarding “intersectional” approaches to feminism and Black activism are drawn on in marketing content related to the concept of being “woke” (invested in addressing social injustice...
Community Reviews
Content Warnings