MARKETING MANAGEMENT by J. Paul Peter, James H. Donnelly Jr.

MARKETING MANAGEMENT

J. Paul Peter, James H. Donnelly Jr.

848 pages first pub 1986 (editions)

informative lighthearted medium-paced
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Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills ...

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