Drilling for Gold: How Corporations Can Successfully Market to Small Businesses by John Warrillow
Drilling for Gold: How Corporations Can Successfully Market to Small Businesses
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John Warrillow
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Drilling for Gold: How Corporations Can Successfully Market to Small Businesses

John Warrillow

missing page info Add in missing page information • first pub 2002 (editions)

informative medium-paced
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The new entrepreneurial explosion has many Fortune 500 companies pinning their hopes for prosperity on the small business sector. But most blue chip behemoths simply don't know how to reach small businesses-they don't understand this segment's di...

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