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464 pages • missing pub info (editions)
ISBN/UID: 9781260452518
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 28 March 2019
Description
The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for busin...
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464 pages • missing pub info (editions)
ISBN/UID: 9781260452518
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 28 March 2019
Description
The key for lasting competitive advantage lies in embracing innovation as a core value and managing it effectively. Innovation Management provides a comprehensive overview of innovation theory and a framework for implementation, intended for busin...