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182 pages • first pub 2017 (editions)
ISBN/UID: 9789898115980
Format: Paperback
Language: English
Publisher: Gestãoplus Edições
Publication date: Not specified
Description
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely ...
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Content Warnings
182 pages • first pub 2017 (editions)
ISBN/UID: 9789898115980
Format: Paperback
Language: English
Publisher: Gestãoplus Edições
Publication date: Not specified
Description
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely ...
Community Reviews
Content Warnings