The Search for a Method: Focus Groups and the Development of Mass Communication Research by David E. Morrison
The Search for a Method: Focus Groups and the Development of Mass Communication Research
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David E. Morrison
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The Search for a Method: Focus Groups and the Development of Mass Communication Research

David E. Morrison

294 pages • first pub 2003 (editions)

challenging informative reflective medium-paced
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""This is a beautifully integrated volume on the contexts and beginnings of the focus group technique."" -Robert Merton, professor emeritus, Columbia University Covering the origins, path, and practice of focus group research, this book provides n...

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