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547 pages • missing pub info (editions)
ISBN/UID: 9780078028793
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 31 January 2012
Description
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its ...
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Content Warnings
547 pages • missing pub info (editions)
ISBN/UID: 9780078028793
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 31 January 2012
Description
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its ...
Community Reviews
Content Warnings