Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

David McNally

143 pages first pub 2002 (editions)

nonfiction business self help informative slow-paced
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In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you ...

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