Brand NFL: Making and Selling America's Favorite Sport by Michael Oriard

Brand NFL: Making and Selling America's Favorite Sport

Michael Oriard

332 pages first pub 2007 (editions)

nonfiction history sports informative reflective slow-paced
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Description

Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Mi...

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