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304 pages • first pub 1995 (editions)
ISBN/UID: 9780316365468
Format: Paperback
Language: English
Publisher: Back Bay Books
Publication date: 19 August 1997
Description
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
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304 pages • first pub 1995 (editions)
ISBN/UID: 9780316365468
Format: Paperback
Language: English
Publisher: Back Bay Books
Publication date: 19 August 1997
Description
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.