Inside Spin: The Dark Underbelly of the PR Industry by Bob Burton
Inside Spin: The Dark Underbelly of the PR Industry

Bob Burton

Inside Spin: The Dark Underbelly of the PR Industry

Bob Burton

324 pages first pub 2007 (editions)

challenging informative medium-paced
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Description

Lifting the lid on a billion-dollar industry, this is a critical exposé of the tactics used by public-relations companies to court journalists, attack corporate competitors, and influence positions. Going beyond a single incident, it looks at the ...

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