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256 pages • first pub 2012 (editions)
ISBN/UID: 9780500289808
Format: Paperback
Language: English
Publisher: Thames & Hudson
Publication date: 01 September 2020
Description
This comprehensive introduction to the theory of graphic design examines communication models; visual representation as a system of signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural, and material context...
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256 pages • first pub 2012 (editions)
ISBN/UID: 9780500289808
Format: Paperback
Language: English
Publisher: Thames & Hudson
Publication date: 01 September 2020
Description
This comprehensive introduction to the theory of graphic design examines communication models; visual representation as a system of signs; cognitive approaches to design; modernism and post-modernism; and the social, cultural, and material context...