Valuespace: Winning the Battle for Market Leadership by Banwari Mittal, Jagdish N. Sheth

Valuespace: Winning the Battle for Market Leadership

Banwari Mittal, Jagdish N. Sheth

265 pages first pub 2001 (editions)

informative reflective medium-paced
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In the tradition of the bestselling "The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpace--the spac...

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