Data Is Everybody's Business: The Fundamentals of Data Monetization by Cynthia M. Beath, Leslie Owens, Barbara H. Wixom
Data Is Everybody's Business: The Fundamentals of Data Monetization

Cynthia M. Beath, Leslie Owens, Barbara H. Wixom

Data Is Everybody's Business: The Fundamentals of Data Monetization

Cynthia M. Beath, Leslie Owens, Barbara H. Wixom

200 pages missing pub info (editions)

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A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core ...

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