Z.E.R.O.: Zero Paid Media as the New Marketing Model by Joseph Jaffe, Maarten Albarta

Z.E.R.O.: Zero Paid Media as the New Marketing Model

Joseph Jaffe, Maarten Albarta

288 pages • first pub 2013 (editions)

informative fast-paced
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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for ...

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