Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites by Michele P.W.

Love-Based Copywriting Method: The Philosophy Behind Writing Copy that Attracts, Inspires and Invites

Michele P.W.

missing page info Add in missing page information • first pub 2014 (editions)

nonfiction informative medium-paced
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Description

Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct respon...

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