Can Water Become More Appealing Through Enhanced Design and Marketing? by Gisli Thorsteinsson, Tom Page

Can Water Become More Appealing Through Enhanced Design and Marketing?

Gisli Thorsteinsson, Tom Page

76 pages missing pub info (editions)

nonfiction business economics
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Description

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled wa...

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