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Philip Kotler, Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
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Language: English
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Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a differe...
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Philip Kotler, Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
missing page info
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Publication date: Not specified
Description
Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a differe...