Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand by David Beasley, Neville Isdell

Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

David Beasley, Neville Isdell

254 pages first pub 2011 (editions)

nonfiction biography business informative inspiring fast-paced
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""The first book by a Coca-Cola CEO tells the remarkable story of the company's revival""""""""""Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's ...

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