Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky

Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Torrey Podmajersky

194 pages first pub 2019 (editions)

nonfiction business design informative slow-paced
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Description

When you depend on users to perform specific actions--like buying tickets, playing a game, or riding public transit--well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical...

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