The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, by Denis Higgins, Denis Higgins

The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

Denis Higgins, Denis Higgins

128 pages • first pub 1968 (editions)

nonfiction business informative reflective medium-paced
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"What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in "The Art of Writing Advertising." Their entertaining and historically compelling answers will provide adve...

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