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193 pages • first pub 1992 (editions)
ISBN/UID: 9780312083526
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why,...
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Content Warnings
193 pages • first pub 1992 (editions)
ISBN/UID: 9780312083526
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
With over 100,000 copies sold, this has been an industry guidebook for the last 15 years. Now the authors have reevaluated the industry and produced the most comprehensive advertising tool for the 1990s. Includes what works, what doesn't, and why,...
Community Reviews
Content Warnings