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467 pages • first pub 2004 (editions)
ISBN/UID: 9781591391470
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 July 2004
Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks...
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Content Warnings
467 pages • first pub 2004 (editions)
ISBN/UID: 9781591391470
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication date: 01 July 2004
Description
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks...
Community Reviews
Content Warnings