Building Distinctive Brand Assets by Jenni Romaniuk

Building Distinctive Brand Assets

Jenni Romaniuk

248 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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Description

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to ...

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