OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business by Lucas Conley

OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business

Lucas Conley

230 pages • first pub 2007 (editions)

nonfiction business politics challenging informative slow-paced
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Description

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In a...

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