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351 pages • missing pub info (editions)
ISBN/UID: 9780684839240
Format: Hardcover
Language: English
Publisher: Free Press
Publication date: 06 March 2000
Description
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares ma...
Community Reviews
Content Warnings
351 pages • missing pub info (editions)
ISBN/UID: 9780684839240
Format: Hardcover
Language: English
Publisher: Free Press
Publication date: 06 March 2000
Description
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares ma...
Community Reviews
Content Warnings