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720 pages • missing pub info (editions)
ISBN/UID: 9781260665536
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Publication date: 26 February 2019
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...
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720 pages • missing pub info (editions)
ISBN/UID: 9781260665536
Format: Not specified
Language: English
Publisher: McGraw-Hill Education
Publication date: 26 February 2019
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion a...