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448 pages • first pub 1997 (editions)
ISBN/UID: 9780520227071
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
At a time when photography was just beginning to replace drawings as the favored medium for advertising, Steichen helped transform the producers of such products as Welch's grape juice and Jergens lotion from small family businesses to national h...
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448 pages • first pub 1997 (editions)
ISBN/UID: 9780520227071
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
At a time when photography was just beginning to replace drawings as the favored medium for advertising, Steichen helped transform the producers of such products as Welch's grape juice and Jergens lotion from small family businesses to national h...