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293 pages • missing pub info (editions)
ISBN/UID: 9780470864135
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 11 March 2005
Description
Geodemographic classification is 'big business' in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals ...
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293 pages • missing pub info (editions)
ISBN/UID: 9780470864135
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 11 March 2005
Description
Geodemographic classification is 'big business' in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals ...